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Project brief:

Facily Contabilidade is an office focused on digital clients. Some characteristics of the office are: solidity, elegance. ease.

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Symbol:

 

The symbol was developed to resemble the shape of a diamond while and having the initial F from the company name. The diamond shape was chosen because it conveys solidity and elegance, characteristics that the office would like to communicate.

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Typography:

The typography chosen involves two fonts that refer to technology (Alef) and simplicity (Louis George Cafe), both with high legibility.

Louis George Cafe

abcdefghijklmnopqrstuvwxyz

0123456789

abcdefghijklmnopqrstuvwxyz

​0123456789

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Color palette

The color palette was chosen to convey characteristics that the company would like to communicate, such as the elegance of gold and the respect of purple. The supporting colors were chosen to emphasize the solidity of the office.

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